
Potent is a boutique web and online marketing firm, established in 2003 in Melbourne, Victoria - we have over 130 five-star reviews!
We love working with passionate small to medium business entrepreneurs, craftsman and practitioners who have put it all on the line to make their business a success.
Your journey is our journey.
But we'd love to get to know your business goals and determine the right next step for your SEO and digital marketing efforts.
Please provide your details via the form below and we'll get back to you... (or call 1300 853 557)
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If you've ever asked the question "where am I on Google?" then you are really asking about Search Engine Optimisation (SEO).
In website terms, SEO is the supercharger that takes all of the great content of your website and leverages it to get you more visitors who are looking for what you do.
It gets them to your site and encourages them to pick up the phone (or email, or Facebook, or drop by in person).
SEO is all about helping Google (and Bing) understand exactly what you do - so it can offer it to everybody it knows who’s interested in that.

SEO is all about getting your website to rank on search engines for what your customers are looking for. However, if you don't do anything about SEO, that doesn't mean your competitors won't either.
At Potent, we have the experience and know-how to target the right keywords for your business and your industry.
I met with Potent before I even signed my lease... and have enjoyed significant year on year growth for 4 years and counting. I'm on their Market Leader package, which includes SEO, Google & Facebook Reputation Management and more. I’m regularly getting 200+ new customer enquiries each month... this package is the real deal. Keep up your great work!
L.A. – Owner of a local Auto Service Centre in Melbourne's West.
The fact is, SEO is only one part of what we would consider 'the fix' for an under-performing website, although it is a great start!
Your website must have the foundational SEO for Google & Bing to easily index you for what you do.
This includes the website structure, of your pages & titles and headings.
Your site must be easy to use, and explain the Services you provide which prospective customers want.
We suggest you start with the same language you would use in person, so people get to know you before they even come in.
Then apply professional copywriting to seed the content with the keywords & phrases people actually search for when they are looking for your services. Sometimes people outside the industry use different language!
Complete regular Search Engine Optimisation Reviews where the content & website structure is adjusted to meet the changing needs of your business.
This is all focussed on helping you appear in Google Search when people search for your services.
Lastly, managing your reputation on Online Reviews is all important. Customers today believe Google Reviews which make them a key consideration for new customers and whether they want to business with you.
We totally understand why you would want more information before you commit any more of your time.
You can use this tool with no obligation and it's completely free.
Fill in your details here are we'll email your audit right to your inbox, straight away!
NB: All prices on this page include GST.
We'd love to discuss your small business' needs...