Start with our 2 min video...

Lift the digital-first capacity of your team

and grow your digital engagement and revenue

Increase your subscribers

With a digital-first newspaper website and engaging features

Grow your sales capability

With digital sales training and a winning digital media kit

Get more ad revenue

Through a combination of digital platforms and networks

Want to know how?
Potent will walk you through it, every step of the way.

Potent Digital Transformation Consulting Lukas In Action 450Px

Introducing...

Potent's Digital Transformation Consulting

With Potent's Digital Transformation Consulting we can help you transform your publication across a range of areas...

Create an online publishing, newsletter & content strategy
Develop a social media posting & management strategy
Grow your online reader subscriptions
Train your sales team to maximise online revenue
Develop a winning digital media kit
Get user experience (UX) & SEO audits
Learn how to leverage Google analytics & dashboards

We can help you...

Develop a clear plan and an effective digital strategy, and identify 'your' specific mile-markers to measure your progress and your success.

POA ‎ ‎ ‎ ‎ There's so much we can help with. Let's start with a chat and work out what your team needs.

Lukas & the team have been invaluable in our Digital Transformation in becoming a full News Service: assisting with in-person Training, development of our Online Publishing Strategy and News & Directory online platforms.
Very easy to work with, they take the time to work through what we need and what will work best in our context.
- Stewart Esh, Western District News Camperdown, Victoria

Let's chat...

It all starts with a conversation so we can get to know you & your business.
Please reach out today and we'll walk you through it, every step of the way!

Contact Potent

or call 1300 853 557

Our clients love our work!

Potent is a boutique web and online marketing firm, established in 2003 in Melbourne, Victoria - we have over 130 five-star reviews!

We love working with passionate publishers, who have put it all on the line to make their publication a success.

Your journey is our journey.

Out of 5 stars

Overall rating of

Read Our Reviews

We understand the value of local newspapers in regional Australia.

The local paper is the life blood for many country towns, and whilst their city counterparts have seen decline regional papers providing local news, sport and stories have never been more important.

Independent newspapers have an important role in providing diversity in media, and are often the only source of truly local grass roots stories in regional Australia.

At Potent, we’re a small business. So we understand how to keep things simple so your valuable time is spent publishing your local news, sport & stories not managing the technology.

Need a website for your regional newspaper? Potent will make it simple for your team.

Introducing...

Potent News Websites

Get a news website that grows your publication

Monetisable platform
20+ advertising spaces
Daily Puzzles
Automated Facebook posting
Google News showcase integrated

Our newspaper business partners will testify,

you don’t have to transform your whole business
you won’t be left to do it yourself, we partner with you ongoing
you don’t have to become digital experts overnight
you will have an online arm to your business that generates revenue (even if you’re a free paper!)

New to online news? No problems, we take care of the entire process.

If you have no online news, or a site that needs to be refreshed, that’s OK - we can help. We partner with great independent local newspaper businesses across Australia. We let you continue to report on your all-important local stories while we do the digital magic (development, training & ongoing support).

From $9850 setup + ongoing monthly costs

We’ve been exceptionally happy with our news website and the consistent ongoing support & advice.
- Carl Portella, The Express Mareeba, Queensland #WINNER of 2022 & 2024 QCPA Best Online Publication

Let's chat...

It all starts with a conversation so we can get to know you & your business.
Please reach out today and we'll walk you through it, every step of the way!

Contact Potent

or call 1300 853 557

Want to super-charge your digital revenue?

Potent's Your Local Business Guide platform is a turn-key 'business add-on' with an ongoing revenue stream, diversifying your revenue and enabling you and your sales team to approach digital advertising with confidence.

Learn more