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Lift the digital-first capacity of your team

and grow your digital engagement and revenue

Want to know how? Potent will walk you through it, every step of the way.

Lukas & the team have been invaluable in our Digital Transformation in becoming a full News Service: assisting with in-person Training, development of our Online Publishing Strategy and News & Directory online platforms.

Very easy to work with, they take the time to work through what we need and what will work best in our context.

- Stewart Esh, Western District News Camperdown, Victoria

We understand the value of local newspapers in regional Australia.

The local paper is the life blood for many country towns, and whilst their city counterparts have seen decline regional papers providing local news, sport and stories have never been more important.

Independent newspapers have an important role in providing diversity in media, and are often the only source of truly local grass roots stories in regional Australia.

At Potent, we’re a small business. So we understand how to keep things simple so your valuable time is spent publishing your local news, sport & stories not managing the technology.

Need a website for your regional newspaper? Potent will make it simple for your team.

New to online news? No problems, we take care of the entire process.

If you have no online news, or a site that needs to be refreshed, that’s OK - we can help. We partner with great independent local newspaper businesses across Australia. We let you continue to report on your all-important local stories while we do the digital magic (development, training & ongoing support).

We’ve been exceptionally happy with our news website and the consistent ongoing support & advice.

- Carl Portella, The Express Mareeba, Queensland #WINNER of 2022 & 2024 QCPA Best Online Publication

Want to super-charge your digital revenue?

Check out our happy customers...

Excellent look and feel of the site. Thanks to you and pass on our thanks to your team who put in an extra special effort. I know I pushed but the result was worthy of your efforts. Thanks and regards,

Andrew Stewart

Never heard of Potent?

We’re not offended, that comes with being a challenger business. The good news is this means we have to deliver better service than the ‘go to guys’. The better news is that you will know someone in the industry that does know about Potent. Ask around, our reputation is our best salesperson. Potent was established in 2003 - focusing on making online success simple.

This $5 million round of the Innovation Fund has been fast tracked given the additional pressures of the COVID-19 pandemic. It aims to support publishers in the production of public interest journalism.
Read the Round Release information on the ACMA website.

Apply for what you need, from $50K

If you’re a regional newspaper owner, we’d love to talk about what you really need, and how we can assist.

Then we can step you through the process, so you’re not left figuring out the Grant Process alone.  We’ll ensure what you apply for will provide the best outcome for your business.

It all starts with a conversation.

If getting your local news, sport and stories online is something you are interested in, let’s start with an informal chat and get to know you and your business.

It all starts with a conversation.

If getting your local news, sport and stories online is something you are interested in, let’s start with an informal chat and get to know you and your business.

Feel free to call direct or email...